Marketing Copywriter

Payboy is a leading HR Tech company based in Singapore, dedicated to providing innovative solutions for businesses to manage their human resources efficiently. We are seeking a talented Copywriter to join our Marketing team. The ideal candidate will have a strong command of English, both written and oral, and the ability to write in the Singaporean context.

Overview of Role

As a Copywriter in our Marketing Department, you will play a crucial role in crafting compelling copy for various lead generation campaigns. From advertisement copy to SEO articles, email marketing, and catchy taglines, you will be responsible for creating content that engages our target audience and drives conversion.

Responsibilities

- Write and edit copy for various marketing materials, including advertisements, website content, blog posts, social media posts, email campaigns, and more.
- Collaborate with the Marketing team to develop content strategies that align with business objectives and target audience preferences.
- Conduct research to understand industry trends, customer needs, and competitor strategies to inform content creation.
- Develop SEO-friendly content to improve search engine rankings and drive organic traffic.
- Create catchy and memorable taglines and slogans that resonate with our target audience and effectively communicate our brand message.
- Proofread and edit copy to ensure accuracy, clarity, consistency, and adherence to brand voice and style guidelines.
- Stay updated on best practices in copywriting, digital marketing, and advertising to continuously improve content quality and effectiveness.

Requirements

- Excellent command of English, both written and oral, with the ability to write in the Singaporean context.
- Proven experience in copywriting for lead generation campaigns across various channels, including advertisements, SEO articles, email marketing, and taglines.
- Strong understanding of digital marketing principles, including SEO, content marketing, and social media marketing.
- Creative thinking and the ability to generate original ideas that resonate with the target audience.
- Attention to detail and the ability to proofread and edit copy for accuracy and consistency.
- Proficiency in Microsoft Office Suite and familiarity with content management systems (CMS) and email marketing platforms.
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.

Our READY Values

We practice what we preach by living our READY Values daily:

Responsible and Reliable - Every individual is a team player that knows their role, takes ownership and pride in their work.
Equal Opportunity and Growth - Everybody has a voice in the company and is given space to grow.
Authenticity - Giving and taking honest and constructive feedback by being genuine and respectful with everybody, giving credit where credit is due.
Data-Driven - Make informed decisions based on sound statistical analysis.
Youthful and Vibrant Culture - Get things done and have fun at the same time.
So, if you are a Maker-Doer-Creator-Fighter with an amazing personality and a team player, we want you!
Get to know us more: https://payboy.biz/about
Read what our Brand Ambassadors have to say about working with us: https://payboy.biz/careers

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During my stint at Payboy, it has been nothing short of an amazing experience. Interning at Payboy has been one of the best decisions I made professionally. The comprehensive employee development plan and mentorship allowed me to build the technical foundation I have as a software engineer at my current job at UOB. If you are someone that takes challenges in stride, then Payboy will bring the best out of you by exposing you to plenty of opportunities.

Of course, Payboy is not all about work - in fact, it’s their culture that captivated me. The camaraderie between every employee makes work so much more enjoyable since everyone is willing to show the ropes and learn with you. In fact, Payboy is very interested in your unique point-of-view of the challenges it faces and how the team can better solve them. Also, if you love to snack during work, their snacks corner is always filled with fresh goodies to keep you fueled during work.

Don’t hesitate to give Payboy traineeship a go!
- Ivan Goh Chun En
I entered Payboy as a UX Designer after graduating from Ngee Ann Polytechnic under the Startup Talent Factory Program. Even though I entered the company with little to no experience in this industry, Payboy created an environment where I could learn and explore comfortably. I was given many opportunities to explore different roles, and this helped me discover my interest in development, which led me to further my studies in a related course.

Working at Payboy was definitely not easy. Being in a startup meant a fast working environment, however, the culture made up for it. Everyone is very warm, welcoming, and willing to help each other when needed. It is very heartening when we are all learning together and you know that you are not alone.

Hong Li Xuan
Back when I was a second year in SMU, I applied for internships with only a couple of basic programming courses under my belt. I really only knew the basics: loops and if-conditions, some idea of html and css.

Working at Payboy changed my school life, and career trajectory. I’ve never met a group of people so welcoming, nurturing, and rooted in their belief in what they do - and if there’s one thing that Payboy loves, it’s their people.

In my time at Payboy, I gained a year of valuable experience working hands-on on the codebase, learning the basics of web development, API design, frontend and backend frameworks, and software architecture. I was involved in end-to-end delivery, from gathering client requirements, to translating that into engineering tasks, to testing and deploying the finished product.

I’m now a developer in the industry, and my time at Payboy was what made me choose this career path. I’m very confident that they have something incredible to offer to you, too.

- Brandon Lim