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Marketing Executive

Monthly Salary: RM 3000 - 5000

Looking to start an exciting career in Marketing? Work with Payboy where you will have hands-on experience marketing our Payroll Software with the latest digital marketing techniques and strategies.

Overview of Role

You will assist the Marketing team to launch effective marketing campaigns and improve channels to generate more users and sales for our software. You will also be involved in analyzing customer data to form strategies on how to better improve these campaigns.

Responsibilities

  • Identify target audience and grow our email list
  • Design and implement email marketing campaigns to support the customer lifecycle including prospecting, win-back, nurturing, post-purchase, retention, surveys
  • Proofread the content and emails for clarity, grammar and spelling
  • Ensure design and layouts of emails are optimised & mobile-friendly
  • Write newsletters including all company updates
  • Ensure prompt and accurate communication with clients via email to minimise unsubscribes
  • Ensure emails follow industry policies and best practices
  • Prepare report, analyse campaign performance and suggest improvements
  • Work with creative team to design various CTAs and email templates
  • Segment lists based on behaviours - past email engagement and website interactions
  • To draft, revise, edit, and proofread content as needed.
  • Write persuasive copy for landing pages, website, ads, emails to convert cold audiences
  • Develop product positioning and messaging that resonates with customers and differentiates our product from competitors.
  • Write clear and compelling copy to describe products.
  • Conceptualize and craft educational product and solution content (e.g. data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, presentations, sales documentation, product videos, website copy, blog posts, release announcements).
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research.
  • Communicate the value of new products and services to the sales and marketing team.
  • Ensure all content we produce is accurate to the product and consistent with our brand.
  • Collaborate with designers to create appealing graphics that complement the text.
  • Assist in any ad-hoc tasks.
  • Proofread all texts.

Requirements

  • At least 2 years experience in Marketing role
  • Ability to multi-task and prioritize tasks in a fast-moving environment
  • Possess great communication skills, creative, resourceful and a team player
  • Excellent written and verbal English

Our READY Values

We practice what we preach by living our READY Values daily:

  • Responsible and Reliable - Every individual is a team player that knows their role, takes ownership and pride in their work.
  • Equal Opportunity and Growth - Everybody has a voice in the company and is given space to grow.
  • Authenticity - Giving and taking honest and constructive feedback by being genuine and respectful with everybody, giving credit where credit is due.
  • Data-Driven - Make informed decisions based on sound statistical analysis.
  • Youthful and Vibrant Culture - Get things done and have fun at the same time.
    So, if you are a Maker-Doer-Creator-Fighter with an amazing personality and a team player, we want you!
    Get to know us more: https://payboy.biz/about
    Read what our Brand Ambassadors have to say about working with us: https://payboy.biz/careers
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  • During my stint at Payboy, it has been nothing short of an amazing experience. Interning at Payboy has been one of the best decisions I made professionally. The comprehensive employee development plan and mentorship allowed me to build the technical foundation I have as a software engineer at my current job at UOB. If you are someone that takes challenges in stride, then Payboy will bring the best out of you by exposing you to plenty of opportunities.

    Of course, Payboy is not all about work - in fact, it’s their culture that captivated me. The camaraderie between every employee makes work so much more enjoyable since everyone is willing to show the ropes and learn with you. In fact, Payboy is very interested in your unique point-of-view of the challenges it faces and how the team can better solve them. Also, if you love to snack during work, their snacks corner is always filled with fresh goodies to keep you fueled during work.

    Don’t hesitate to give Payboy traineeship a go!
    - Ivan Goh Chun En
  • I entered Payboy as a UX Designer after graduating from Ngee Ann Polytechnic under the Startup Talent Factory Program. Even though I entered the company with little to no experience in this industry, Payboy created an environment where I could learn and explore comfortably. I was given many opportunities to explore different roles, and this helped me discover my interest in development, which led me to further my studies in a related course.

    Working at Payboy was definitely not easy. Being in a startup meant a fast working environment, however, the culture made up for it. Everyone is very warm, welcoming, and willing to help each other when needed. It is very heartening when we are all learning together and you know that you are not alone.


    Hong Li Xuan
  • Back when I was a second year in SMU, I applied for internships with only a couple of basic programming courses under my belt. I really only knew the basics: loops and if-conditions, some idea of html and css.

    Working at Payboy changed my school life, and career trajectory. I’ve never met a group of people so welcoming, nurturing, and rooted in their belief in what they do - and if there’s one thing that Payboy loves, it’s their people.

    In my time at Payboy, I gained a year of valuable experience working hands-on on the codebase, learning the basics of web development, API design, frontend and backend frameworks, and software architecture. I was involved in end-to-end delivery, from gathering client requirements, to translating that into engineering tasks, to testing and deploying the finished product.

    I’m now a developer in the industry, and my time at Payboy was what made me choose this career path. I’m very confident that they have something incredible to offer to you, too.

    - Brandon Lim
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